Setting up a good B2B content strategy is even more critical. If done right, your podcast can play a strong supporting role in your broader digital marketing strategy. Nearly 84% of companies have a content marketing strategy today. It Feeds Into Your Broader Digital Marketing Strategy
It’s also a great opportunity to do marketing outreach in advance.Ħ. Knowing what’s airing in the coming weeks can give you a head start in scheduling social media posts, creating your email workflow, sending push notifications, and more. In CoSchedule Calendar products, you can schedule, drag & drop, and customize entire projects-no need to manage dozens of tasks and posts one by one. In the sample calendar below, podcasts and related social promo posts are marked in orange. Your podcast should have its own calendar or at least its own category to succeed. If you’ve been a marketer for a while, you probably live and breathe your content calendar. Which is a whole different ball game.Įnter the editorial calendar. Where there is podcast production, there is promotion. You know your listeners best and what makes them happy.
Keep it podcast. series#
Producing a series is a good choice but simply delivering single episodes on time is just as efficient.
Keep it podcast. serial#
Great examples of this are fiction or true crime podcasts that are arranged in a serial format. It locks your audience in and keeps them engaged.įor example, you can create a series that keeps the listeners hooked with new developments in every episode. Therefore it’s doubly important to run your podcast on an editorial calendar. Businesses finally see the benefits of content marketing and rightfully so. Blogs, social media, videos, you name it. There are about a million shiny things on the internet nowadays. The other best thing? Delivering episodes consistently doesn’t cost extra, yet it can make or break a show. One of the best things you can do to build trust around your podcast is to stick to a schedule. Today, you are competing with thousands of other podcasts many of them have been on the air for years.
Keep it podcast. plus#
Well, that, plus there was little else to watch.
Keep it podcast. tv#
Remember the times when Dallas was on air every Friday at 9 pm? Everyone was glued to the TV because the experience was consistent. You can download mind-mapping templates if you’re new to this method. Mind-mapping, for example, is said to help you ignite your creativity and boost your productivity. Given ample time to brainstorm and research new ideas, you might find that your content’s quality will also improve. Wouldn’t it be nice to come up with ideas in peace? No urgent deadline knocking on the door? It’s the best perk of having a podcast publishing calendar: you know what’s on your table for 1-2 months ahead and you have time to plan.
You can focus on your tasks at hand instead of stressing about upcoming episodes.Ģ. Too many guests covering the same topic? Inconsistent episodes? A schedule can help you understand the impression your listeners get from your podcasts.Īlways knowing what’s next ensures peace of mind for you.
It’s easy to get lost in the details.Ī beefy editorial calendar supplies you with a bird’s eye view of your brand and strategy as a podcaster. Producing a regular podcast could take hours to days. It Keeps Your Podcast Strategy Organized and On Track You’ve come here to master consistency and to tidy up your workflow.įirst, review a few ways a podcast publishing calendar can help better align your podcast marketing strategy.ġ. Tired of scrap papers with scribbled episode ideas? Looking to make sense of your current systems? This means you’re ready. Why You Should Have a Podcast Publishing Calendar
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